Business cards are an important part of a brand, whether it be a personal brand or a company brand. When networking in person, a business card is utilized to provide contact information in a quick, memorable way.
What is included on business cards?
|Essential items you should include on a business card||Additional items that can be included|
|Name + credentials (PharmD)||LinkedIn URL|
|Leadership positions currently held. Example: President of SCSHP|
|Phone number||Job title|
|Any certifications i.e., Board Certified Specialties|
UofSC College of Pharmacy Students
As a student, you are able to obtain business cards with UofSC College of Pharmacy logo. Below is an example of what student business cards look like.
For more information about obtaining student business cards, please email Sylvia Jackson at SJ50@mailbox.sc.edu.
If you find our resources helpful or have suggestions for additional resources to include, please let us know here.
Never leave your home or office without your cards and plenty of them.
Opportunity knocks anytime, anywhere. Be prepared.
Protect your business cards.
Keep your cards in a business card case or in something that protects them from wear and tear. A crumpled business card makes a poor first impression.
Know where your business cards are at all times.
The person who must go through every pocket or every nook and cranny of a briefcase to find those business cards loses credibility immediately.
Hand them out with discretion.
Handing out multiple cards at once devalues them.
Avoid appearing aggressive with business cards.
Wait to be asked for yours. If it does not happen, ask the other person for their card. Reciprocity generally follows.
Follow the other person’s lead.
When you receive a business card, accept the card in the same way the other person offers it to you. For example: If the person presents their card with two hands, accept it with two hands. This gesture is a practical way to overcome any language or cultural barriers when networking abroad.
Always make a comment about a card when you receive it.
Note the logo, the business name, or some other piece of information. This places value on the card. However, do not make the note during the conversation with the individual.
Be intentional in how you hand someone your business card.
Give your card so the person who is receiving it can read it without having to turn it around.
Keep your business cards up to date.
When any of your contact information changes; immediately obtain new cards. It is poor business etiquette to hand out cards on which you have crossed off old information and handwritten new.
Do not write notes on someone else’s business card during the exchange unless it is relevant.
For example, when expected to follow up with a specific task, it is OK to write the task on the back of the card at that time. However, personal “notes” about the person or business should be done later and out of sight.